Looking to get your co-workers on two wheels? Check out this article on Momentum.
Will add this to our Biking Toronto How-To Section too.
One of the best ways to incentivize non-riders to get on a bike is with a Bike to Work (BTW) program. It’s an easy sell for employers and Human Resources managers because it boosts the cache of organizations, leads to fewer sick days, and significantly boosts focus and happiness. BTW can be surprisingly easy to implement. Either establish a pool of common bikes for riders to share or subsidize individual bike ownership. Both systems have their strengths and weaknesses.