Ride To Conquer Cancer 2010 Launch

“To launch the 2010 Ride to Conquer Cancer we staged a four city photo op, in Montreal, Toronto, Calgary and Vancouver. In each city 50-110 cyclists gathered in busy public areas and held their bikes over their heads for 1 minute – striking a pose that amounted to a human version of the Ride to Conquer Cancer logo. The event was covered nationally in the Globe and Mail and by City TV, Global, CTV, The Toronto Sun, The Calgary Herald, The Calgary Sun, Metro, 24, Marketing Mag, Media in Canada, BizBash, and other media outlets.”

Check out the Event Listing that the Ride set up here on BikingToronto.

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Comments

  1. misslynx says:

    I so wanted to go on this ride this year! But at the point when I found out about it, it was already close enough that I didn’t think it was very likely that I could both get into good enough shape to do a ride that long, and meet the $1500 fundraising minimum, during the short amount of time left.

    Next year, though…!

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