It's a great cause, and they staged a great event today:
* Today at 1:05 PM, a group of 100 identically-attired cyclists descended onto the northwest corner of Queen and Bay streets and raised their bicycles over their heads in unison for sixty seconds.
* The group was attempting to visually convey the "Strength in Numbers" motto of The Ride to Conquer Cancer benefiting The Princess Margaret.
* Similar stunts took place in Vancouver , Calgary and Montreal at the same local time today.
* The photo ops are part of a broader public launch for the 2010 Ride to Conquer Cancer.
* The Toronto ride takes place June 12-13, 2010 and goes, once again, from Toronto to Niagara Falls .
* Since it began in 2008, The Ride to Conquer Cancer program has raised more than $40 million across the country in total for cancer research.
* Lawrence Zimmering - Participant in the visual statement and registered Rider for 2010
I took part in this event today because I believe only with the strength of numbers will we conquer cancer. Holding a bicycle over my head for 60 seconds was hard, riding 200+ kilometers in the 2009 Ride was harder still, but these pale in comparison to the fight that those diagnosed with cancer endure. After seeing the stunt today, I hope people go to conquercancer.ca and register for the 2010 event.
* Paul Alofs - President and CEO of The Princess Margaret Hospital Foundation
Today's impactful group statement at the corner of Queen and Bay is a metaphor for the main event – together as one, we can do great things. We need you to register for or donate to The Ride to Conquer Cancer. From its first year (2007), this event has become the largest cycling fundraiser in Canada , and with 40% of people being diagnosed with cancer sometime during their lifetime, it is imperative that we build upon these successes in 2010.
* Dr. Jonathan Irish, Chief, Department of Surgical Oncology, Princess Margaret Hospital
The Ride is all about impact. Today's visual statement was powerful and we need to ensure the 2010 event is as impactful as it can be. Anyone with a bike and a helmet can do the Ride. All levels of cyclists participate and are fully supported the entire time on event. It is a first class affair all the way.
Video of Today's event:
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