The Bicycle Lifestyle; An American in Amsterdam

How do you promote products that are designed for active, everyday life? Well, why not just show them in use.

Based in San Francisco, Mission Workshop, makes bags and clothes for the lifestyle cyclist. (I don’t know if this is an actual term, but it’s what my girlfriend has been using to describe people who use bikes like others use their car, just for everyday living)

The two products featured in the above video are the Orion jacket (made in Canada) and the merino Bosun jacket, layered together for chillier winter riding.

For us Canuks, the only shop in our vast country carrying Mission Workshop gear is On the Rivet in Vancouver, BC. So far at least.

Via Amsterdamize

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