Functional Fashion Inspired By Cycling and Perspiration

The above video was part of the !ola team‘s submissions for promoting urban, everyday cycling in the Yoxi Pilot Competition.

When I reviewed my Modrobes Euca Tee I took a few post-ride photos of my sweat-stained t-shirt. I opted not to use them in my review, but I’m kicking myself now for not seeing the fashion-forward concept in those soaked sections of my shirt.

Learn more about the Yoxi Pilot Competition and view the winning entries here.

Via 1 girl + 2 wheels

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