Functional Fashion Inspired By Cycling and Perspiration
The above video was part of the !ola team‘s submissions for promoting urban, everyday cycling in the Yoxi Pilot Competition.
When I reviewed my Modrobes Euca Tee I took a few post-ride photos of my sweat-stained t-shirt. I opted not to use them in my review, but I’m kicking myself now for not seeing the fashion-forward concept in those soaked sections of my shirt.
Learn more about the Yoxi Pilot Competition and view the winning entries here.
Posted: August 7th, 2010
Author: duncan
Filed under: 2010, clothing, cycle chic, every day cycling, fashion, humour, video | No Comments »
Joe T.
duncan
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