‘Dragon’s Den’ lands Modrobes back on Queen Street West

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“A big part of what we’re doing with Modrobes is making clothing for cycling and commuting on bikes.” – Modrobes founder Steven Sal Debus

Remember Modrobes? If you’re in your 20s or early 30s you probably had a pair of their pants on during Frosh Week.

After shutting down the company, founder Steven Sal Debus is back with a new clothing line made of recycled plastic bottles.

And, after a successful appearance on Dragon’s Den (is it just me or does that show love cycling products?) the brand relaunched online and has a new store at 620 Queen Street West, Toronto. I stopped in today after reading about the shop on 416CycleStyle.

The clothes are simple, straightforward and functional. I’m particularly fond of the men’s Williamsburg jacket made of a stretchy, wind and water resistant recycled material. And, in a strange twist, this jacket, which is made with cyclists in mind, isn’t covered in reflective piping. That means you can wear this while cycling and not worry about getting lumped into the “avid cyclists” club based solely on your appearance. (Just don’t forget your lights).

Inside the shop you’ll find a small selection of Abici and Batavus Old Dutch bicycles also for sale. Maybe they’ll let you take a spin to test out their clothes and the bikes.

Below is a YouTube video by the brand with clips from Dragon’s Den:

Update: Modrobes is hosting an opening party on Saturday, April 10, 2010 from 5-10pm. Enjoy a beer and get 30% off all clothing… nice! More info here: http://bikingtoronto.com/events/modrobes-opening-party/


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