Mariclaro Re Cycle Design Event

Very cool event at a very cool shop on Roncesvalles:

Mariclaro Re Cycle Design Event

From the Mariclaro web site:

Mariclaro Canada invites cyclists, aspiring designers and all interested individuals to a three-part design workshop to design the perfect courier bag out of recycled and reclaimed materials. Participants will work in groups, teamed up with experienced Mariclaro staff members who will help them to turn their concepts into a final product. And to reward their hard work, each design session will be followed by an after-party featuring local beers and snacks. The parties will be held right at the store and are open to the general public.

The first workshop session will take place on July the 10th at 2pm at our store. Those who register will be grouped into three teams. Each team of six will work together to create a detailed sketch of their design based on their suggestions and ideas. Over the course of the session, teams will consider the way they want their bag to perform, discuss the kinds of features you’d like to see included and take a look at the different materials we have available. At the end of the session, all the resulting work will be displayed and the store will be open to everyone for an afterparty. No registration is necessary to attend this, and anyone is welcome to come in, view the designs and make suggestions for improvement. Food and drinks will be provided, so come out for a great evening!

REGISTRATION: Those who are interested in the group workshop should pre-register before Friday July 9th >>. There is no fee for the event – in fact, participants will be rewarded with a gift certificate towards a Mariclaro bag at the end of the event.

The party starts after 4pm and is open to everyone – no registration necessary.

Go here for more information. Help design a courier bag and celebrate with an afterparty!

Do you bike to shop? Let business owners know!

Bags

Via Third Wave Cycling Blog:

Bike Helmets on Customers Exposes Unnoticed Business For Retailers

January 11, 2010 by Jack Becker

We received an email earlier last week from the local ratepayers’ group:

There has been a request from VANOC and the Olympic committee asking Citygate and False Creek residents to keep their festive lights up and on throughout the Olympics so the world can see us.

Presumably this request can even include the festive Christmas lights that some boat owners festoon their masts along the waterfront.

What would be an equivalent, visibility tactic for the cycling community to announce the significance of cyclists?

It could be as simple as keeping your helmet on your head when you are shopping.  This action would go a long way towards changing the perception of local business retailers that their customer base and retail sales comes from car drivers.  It may start stopping retailers’ complaints any time that a new bike lane at their store entrance takes away more street car parking.  It may start retailer action to call for more storefront bike parking racks.  It may change perception that cyclists in a store does not contribute to the bottom line of retailer sales and profitability.  A “helmet-on-campaign-while shopping” would remind retailers that cyclists do comprise more of their customer base than retailers might realize.

Cyclists do shop, contribute to local businesses and the economy. Like everyone else, they still consume products and services.  In fact, cyclists, without the burden of paying for car maintenance, may have more money available for shopping.

In downtown Toronto, there has been an ongoing debate on implementation of a bike lane on the busy Bloor Street west of Spadina  Rd., an area  known  as the “Annex”.  For many decades and still now, the Annex is a gentrified neighbourhood with busy cafes, restaurants, independent shops, community centre and services that draw patrons and convivial street life.

A recent study of 61 local merchants, 531 patrons, and parking space use, revealed only 10% of patrons drive to the Bloor-Annex area. Pedestrians and cyclists were spending more money than the drivers.  This is not surprising since the area is served by 3 different subway station exits, feeder bus lines and an established bike lane grid in this Bloor St neighbourhood.

Meanwhile in Vancouver, the Canada Line opened in late August 2009.  Now changes in customer levels have been noted to be modest for businesses along the Canada Line on Cambie St.   Businesses closer to stations have seen an increase in foot traffic.  The full effect of a switch from car-based shopping to people-based shopping takes time.  It takes more than a full year business cycle for commuters to establish changes in their transportation choice, travel and shopping patterns.

Since no one is constantly monitoring where bikes are locked up outside  shops, then the bike helmet is the beacon to signal retailers that another customer that just arrived –in a different way.

Since cycling is on the rise in Toronto, it’s time to make yourself visible to shop owners who apparently don’t believe that cyclists and pedestrians are good for business. Carry your bike helmet, keep your pant leg reflector on and make sure to mention how much you appreciate the bike parking or bike lane you found nearby.

Photo via Flickr user Life in a Lens