Vancouver-based Loeka has become the first cycling clothing company to offer a recycling program for customers’ used tops, bottoms and jackets:

Loeka is built on a love of biking in the great outdoors, so it’s important that we do our bit to protect the beautiful environment we all love to play in.

Loeka Recycle is an initiative that enables customers to return their old Loeka items to be recycled into reusable materials for signage, banners, merchandising. Plus any winter items that are in good condition will be donated to women in need so they can stay warm and dry. These are just the first steps Loeka is taking towards the ultimate goal of operating a completely closed loop recycling system.

Customers who participate in the program are rewarded with vouchers for their next purchase.

Loeka is the first cycling apparel company in Canada to introduce the recycling initiative into our business model. We are incredibly excited at the opportunity and thank our customers and retail partners for joining us.

Fantastic to see a company take on a challenging initiative like this. You can learn more about Loeka and their women-specific cycling and outdoor wear here: Loeka women’s only cycling & outdoor adventure apparel

Via Bike Shop Girl