Featuring Mario Batali and John Leguizamo the NYC Department of Transportation’s “Don’t Be A Jerk” campaign recently launched and includes the above three video PSAs.
The videos are light-hearted and with the growing bicycle infrastructure in NYC the city is providing safer options for cyclists making following the rules a no-brainer. Hear that Karen Stintz?
Guessing that the “Don’t Be A Murderous Asshole” campaign for drivers will launch next month?
While I, and almost anyone who has ever ridden a bicycle in any city, object to the word “war” used in any form of transportation debate, this is a great little look at the changing face of New York City streets. In a city where 80% of the public space is comprised of streets and sidewalks, making that space accessible for all is ruffling some feathers. As pointed out changes that affect daily behaviours will always be met with some resistance as everyone learns to adapt.
Via Urban Velo
Photo via NY Mag by Randy Harris
Since 2007, Janette Sadik-Khan has been commissioner of the New York City Department of Transportation and “is responsible for 6,000 miles of streets and highways, nearly 800 bridges, 1.3 million street signs, 300,000 streetlights and 12,000 signalized intersections, as well as the Staten Island Ferry, the nation’s busiest commuter ferry service carrying over 19 million passengers annually.”
Needless to say, she’s got a lot of responsibility. However, this isn’t why you should know who she is. The face of New York City’s streets has been drastically changing the past few years and the person behind these changes is Janette Sadik-Khan. Public squares devoid of vehicular traffic and a rapidly growing network of bicycle-friendly infrastructure are all just part of the changes that are shaping how people interact with the “mean” streets of NYC.
In addition to the changes she’s overseeing it is equally important to consider how she is making these changes:
The real wonder here is that this is a new way of governing. In large part she learned it from Bloomberg and then set it to a fast beat. It’s about policy dictated by facts rather than interest groups. It’s about not simply cutting the red tape of bureaucracy but, if need be, finding a path entirely around it. It’s about actually taking action, now.
The above quote comes from a recent Esquire magazine profile, and I highly recommend reading it here: Janette Sadik-Khan: Urban Reengineer
I cringe every time I see an expensive u-lock only holding a front wheel (with a quick release) to a bike rack. I cringe every time I see a thin coil lock being used as the only barrier between a beautiful commuter bike and a thief. If you’re not sure how to properly lock your bike (trust me, it’s simple when you know what to do) then here’s a fantastic video to help show you the best way to lock a bicycle. Do you make the grade?
A “salmon” is a person on a bicycle riding upstream, or simply, the wrong way.
BikingRules.org recently held a PSA competition, asking for short videos that help promote safe cycling. One entry, seen below, shows ye… sorry, shows you what could happen when you “salmon.”
And here’s more of the Pirates:
Watch more of the PSAs on YouTube.