How do you promote products that are designed for active, everyday life? Well, why not just show them in use.
Based in San Francisco, Mission Workshop, makes bags and clothes for the lifestyle cyclist. (I don’t know if this is an actual term, but it’s what my girlfriend has been using to describe people who use bikes like others use their car, just for everyday living)
For us Canuks, the only shop in our vast country carrying Mission Workshop gear is On the Rivet in Vancouver, BC. So far at least.