“This is Amsterdam and this is my bike”

This is Amsterdam Screen Shot

Notice the theme throughout this video. Cycling is easy. This is something we forget in North America.

Via Bakfiets en Meer

MEC Releases Bike Line

The Toronto Mountain Equipment Co-op store is known for many things. The massive climbing wall, the green roof and the overwhelming array of backpacks. Now, they can add an expanded bicycle section that includes a brand of bikes.

Geared towards commuters, mountain bikers, casual riders and cyclocross racers, the new line features subdued graphics and a range of price points. Hopefully we’ll start to see some reviews from riders across Canada, but until then here are a few photos and a video from the launch day at the Vancouver MEC location.