The problem is, safety isn’t cool.
And well, it isn’t really sexy either.
But, leave it to the “blogosphere” to tackle this head on… literally.
The Safety is Sexy Campaign ties safety to fashion and through their blog, point us towards ways of looking at safety equipment as something you can look good in, too.
Of course, it’s about fun too. While I’m a little late on this, here’s a parody video by Momentum Magazine and the B:C:Clettes who teamed up in late 2008:
Photo via BikeCommuters