Here’s a good idea: Instead of spending millions of dollars developing a reflective spray paint that only lasts for 10 days (what a waste of money!), how about Volvo educates all their customers about the rights of people on bikes via advertising, promo materials in their dealerships, perhaps booklets in every car they sell?
The name is offensive too. The full name is “Life Paint: Because our product is a death machine”
Volvo is turning its attention to two-wheeled safety, for the moment. The Swedish car manufacturer and UK design firm Grey London have partnered with Albedo100 to create a reflective spraypaint that’s only visible at night. It’s called LifePaint, but it’s technically not paint; it’s a washable material that lasts about 10 days after application. It’s also completely invisible until it’s hit by the glare of a car’s headlights — then it glows.