Well, the headline is a little stupid… it should read “…shrine for roadie cyclists”, as “serious” doesn’t only apply to those willing to drop thousands of dollars on a bike.
It applies equally to the tens (hundreds?) of thousands of Torontonians who are serious about using their bike to get around the city – to work, to play, to run errands, to visit friends. They make it a lifestyle choice, and thus, are extremely serious.
Toronto has a brand new bike shop that’s sure to make roadies drool. Located in the Shops at Don Mills, this 6,000 sq. ft. space is packed with bikes from peloton worthy bikes from Pinarello, BMC, and Bianchi. There’s advanced fitting technology on site and lounge where customers and visiting cyclists can drink an espresso while watching Alberto Contador lock up this year’s Giro D’Italia.