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BikingToronto in 2010: The Stats

Those of you who have been reading BikingToronto for a while (over a year) know that I *love* stats and graphs, and I love to wrap-up each year on BikingToronto with a few posts that look at the preceding year.

Here is the first of those posts.  This post is a general overview of the statistics about BikingToronto’s visitors in 2010.

The Overall Numbers

According to Google Analytics, over 155,000 people visited BikingToronto in 2010.

  • This is a 115% increase over our 2009 numbers
  • If you stacked all these people up, using the average height of Canadians (~1.7 metres), they would be as tall as 476 CN Towers, or 263.5 km
  • This represents about 6% of the population of Toronto

Also according to Google, pages on BikingToronto were viewed over 415,000 times

  • This is a 124% increase over our 2009 numbers
  • That means a page was viewed on BikingToronto 1,136 times a day, on average

We had our highest number of visitors on Wed, Dec. 8, 2010 … when we racked up over 6,000 pageviews.  Our most popular post that day was our quick post about the Left-Wing Pinko I Bike T.O. Shirt, which by itself was viewed over 3,000 times on that one day.

Different stat programs give different numbers, of course.  We use Google Analytics as our standard because it is widely accepted as pretty accurate.  But, according to one stats program our 2010 numbers may be as high as:

  • 172,000 people visited BikingToronto…
  • Visiting us 577,000 times (3.35 times each)…
  • Viewing 3,000,000+ pages (just over 5 pages each visit)
  • Creating over 11,000,000 “hits” on BikingToronto

How Our Visitors Get Here

Our awesome viewers get here via many different places …. here are the top 10 from 2010:

  1. facebook.com
  2. twitter.com
  3. google.com
  4. reddit.com
  5. google.ca
  6. blogto.com
  7. thestar.com
  8. torontoist.com
  9. toronto.ca
  10. images.google.com

People look for biking information, and a lot of them come to BikingToronto via Google and other search engines.  Here are the top searches that brought people to BikingToronto:

  1. biking toronto
  2. bixi toronto
  3. biking in toronto
  4. duncans city ride
  5. toronto bike lanes
  6. queens park grand prix
  7. biggest bike store toronto
  8. cycling toronto
  9. toronto biking
  10. toronto cycling

Top Blogs in 2010

Did you know that BikingToronto has member blogs?  Be sure and check out all of them (they’re a great way to learn more about other people on the site) and here are the 5 most popular in 2010:

  1. Duncan’s City Ride
  2. Bikeroo in T.O.
  3. Fletcher Five
  4. Michael Holloway
  5. Cyclops

Top Posts in 2010

Being Toronto’s largest and best site about cycling means that people come here when they need to know the news and advice about biking in Toronto.  Here are the 5 blog posts they looked at most in 2010:

Left-Wing Pinko I Bike T.O. Shirt

What do you do when Don Cherry gets up at Rob Ford’s investiture as Mayor and proceeds to label anyone on the left of the political spectrum or anyone who rides a bike as a “Pinko”?  Why, you take it in stride and have a laugh… and design t-shirts that proclaim your Pinko-ness (whether you are a pinko or not!)

10 Secrets to Cycling with Traffic: Part 1 of 10

This is the first part of 10 posts about cycling safely with traffic in Toronto.  All 10 posts were extremely popular, but most people started with the first tip (Drivers Don’t Want to Kill You) and worked their way through all 10.

2010 Toronto Cycling Map adds Bike Boxes

An excellent post by Duncan about the first sign of Bike Boxes coming to Toronto streets.  Duncan also writes an excellent blog here on the site – Duncan’s City Ride.

10 Secrets to Cycling with Traffic: Part 4 of 10

Another of our Cycling Secrets series… this one is “Avoid the Stoplight Squeeze” and gives some advice about how to stake out your own turf while waiting at a red light.

Rob Ford releases “Transportation Plan”

Squeaking into the Top 5 is Rob Ford’s Transportation Plan that he released via YouTube (yes, the video is in the post).  His transportation plan can be summed up in 10 words – “Cars good.  Cars go fast.  More cars is more good”.

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BikingToronto is 4 Years Old!

That’s right!  4 years have gone by since I made the very first post on BikingToronto on Jan. 12, 2006.  4 years!  If BikingToronto was a kid, it would be starting kindergarten. :)

What’s happened in 4 years?  Why don’t I tell you?

4 Years of BikingToronto!  Photo by a href=(photo from no small wonder on Flickr, via NYC BikeMaps)

Hosting:

BikingToronto started out on blogger.com before moving to it’s own domain, and just moved over to WordPress at the start of this year.

Evolution:

BikingToronto started out as a personal blog orginally (I’m moving personal posts over to my new “Joe Bikes” blog ), but quickly started become more informative than narrative, as I was having trouble finding cycling related information online without running all over the internet.  It was time to change that, so BikingToronto started out on becoming the site you see today.

Information:

I love information.  Not just reading it and learning it… but organizing it and making it accessible.  That’s why BikingToronto is here… because cycling information about Toronto was kind of hard to track down… the City of Toronto website was (and still is) a good starting point, but finding out about news and events meant subscribing to umpteen newsletters and constantly checking lots of different websites.  That’s very inefficient.

Maps:

BikingToronto was the first website to use the power of Google Maps to make a map of Bikelanes in Toronto.  This idea has since been duplicated by other websites.  You’re welcome!

BikingToronto was also the first (and only, still, I believe) to make an online map of all the Bikeshops in Toronto.  Super-handy to know where the closest place is.

These maps plus links to others are on our Maps page.

Innovation:

Hey, how about a website that makes it easy for cyclists to interact and connect?  That’s what the recent renovation of BikingToronto was all about.  Want to discuss any topic under the sun?  Want to create groups?  Want to create and share events?  You can do it on BikingToronto.  View the Site Guide for more info.

Birthday Posts:

Want a glimpse into the past?  Here are the site birthday posts from years past.

Now then… who wants cake? :)

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Most Popular Forum Topics in 2008

Here is the 3rd of the Popular in 2008 posts I started with Most Popular Blog Posts in 2008 and Most Popular Non-Blog Content in 2008.

Here are the 10 most viewed discussion topics over on the Forum:

1. Stolen Bike Listing

2. The Igor Kenk / Bicycle Clinic Saga

3. July’s Community Contest

4. Critical Mass Toronto takes the Gardiner

5. Stolen Bike Discussion

6. Today’s Commute

7. Bloor-Yorkville Loses Parking, Ignores Cyclists

8. Cyclists being attacked on our trails

9. Greatest Danger

10. Community Contest – September 2008

More Popular Posts:
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Most Popular Non-Blog Content in 2008

Over the weekend, I posted a list of the 10 Most Popular Blog Posts in 2008 and while a big part of BikingToronto is the blog, there are a lot of pages on the site that aren’t blog posts but rather categories of posts. These are very popular with search engines and readers looking for more information.

Here are the 10 most popular non-blog pages from 2008 (not including the front page):

1. Toronto BikeShop Map

2. The Carnage Category

3. Bike the Strike Page

4. Stolen Bikes Page

5. Events Calendar

6. The News Page

7. BikeFriday

8. Toronto BikeLane Map

9. Infrastructure Category

10. Elsewhere Category

More Popular Posts:
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BikingToronto is 3 Years Old Today

Today is BikingToronto’s 3rd birthday. It started compiling all biking-related info about Toronto back on Jan. 12th 2006, and has grown hugely since then.

As I did a year ago, I thought I’d compare 2008 to 2007 to see how the site has grown:

How 2008 stacked up to 2007 and 2006:

Posts:
2007 over 2006: 100% increase
2008 over 2007: 171% increase

Posting went way up on the site. 2008 averaged 6.5 posts a day.

Unique Visitors:
2007 over 2006: 40% increase

2008 over 2007: 138% increase
Lots of people like BikingToronto. :)

Page Views:
2007 over 2006: 40% increase

2008 over 2007: 155% increase
Another big jump in viewing. Yay!

Search Visits:
2007 over 2006: 121% increase
2008 over 2007: 199% increase
Search engine visitors just about tripled from 2007 to 2008. Woah.

All these numbers are increasing, which means that you are enjoying what appears on BikingToronto. Feel free to leave any questions or concerns in the comments. I read every single one!

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