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About Hyedie Hashimoto

Hyedie is the founder of the Toronto Girls' Cupcake Ride. When she's not riding her bike around Toronto, she can be found hanging out with her two Beagles.

Girls’ July Cupcake Ride!

Cupcake Ride, July 2012

Vegans can rejoice! We are starting at Tori’s Bakeshop a vegan and refined sugar free bakery and ending at the all new Le Dolci (across from Trinity Bellwoods Park).

Despite the late notice, hope you can make it out!!

I’ve planned out 2 possible routes. We can vote on which route to take when we meet up at Tori’s Bakeshop.

Date: Saturday, July 21
Time: 1:00pm

Start: Tori’s Bakeshop
2188 Queen St. East

Route One – Trails
- Queen St. to Lee Ave.
- Lee Ave. to Martin Goodman Trail
- down Leslie to Unwin Ave
- up Cherry St to Queens Quay
- back onto Martin Goodman Trail through Coronation Park
- up Strachan
- through Trinity Bellwoods Park to Le Dolci

Route Two – Through the City Bike lanes
-Queen St. to Sarah Ashbridge which turns into Dundas St. East
- down River St. to Shuter
- up Jarvis to Gerrard
- right onto Elizabeth St.
- left on College
- left on Shaw and maybe down through an alley so we can loop through Trinity Bellwoods?

End: Le Dolci
1006 Dundas Street West


• Sorry gents! This ride is for girls only!

• Please check out my ride rules prior to the ride!

• You can RSVP at the Facebook event page!


The Cupcake Ride is organized on a volunteer basis and it is not a professional organization. As such, each of us is responsible for our own safety and well-being during an organized event. The organizer is not in any way responsible for any participant on the trip. However, as a group of friends, we make an effort to look out for one another to the best of our ability.

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June Sweet Ride: Frozen Yogurt Edition!

START
When: 1pm
Where: Menchie’s
(Annex location)
511 Bloor Street West
Toronto, ON M5S 1Y4

2nd DESTINATION
Where: Gurt’s
283 Roncesvalles Avenue

END
Where: Bike Fest
Distillery District

ROUTE
We’ll be taking a longer route from Menchie’s and Gurt’s so that we can ride down the West Toronto Railpath (Joe and Hyedie’s fav!) and also work off some of the initial frozen yogurt that we eat at our meet up spot!

Gurt’s also serves baked goods, so if you’ve had your fill of Frozen Yogurt from Menchie’s there are non-FroYo options for you there.

Then from Gurt’s we’ll ride down Roncey’s to the Martin Goodman Trail to head over to the Distillery District so we can check out the MEC BikeFest!


Just one possible tricky bit for this route is: turning left from Dundas West onto Sorauren Ave, right after we exit the Rail Path. Let’s try to take the whole lane so we can turn left together as a big group. Also watch out for those streetcar tracks too!

RSVP on Facebook to keep up with any communication we might have for the upcoming ride, or keep on visiting our blogs to keep up to date on all things Sweet Ride.

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Guest Post: Organizing Girls Only Rides

Note from Joe: I requested that Hyedie re-post this excellent post here on BikingToronto.

I frankly can not believe that Hyedie is getting flack for organizing a very successful series of bike rides. Yes, they’re only for females, but so what? Almost *everything* in the cycling world is male dominated, and Hyedie is trying to encourage more women to ride their bikes for fun and for utility. Is there anything wrong with that? Hell no. In fact, it should be commended.

If you have a problem with the “girls only” nature of the ride, or just want cupcakes for yourself, then go out and organize rides of your own. What’s stopping you? Only yourself.

Keep on organizing Hyedie. You’ll always have a promo partner in BikingToronto.

Hyedie’s post starts below:

———————————————

Why I Organize Girls Only Rides

Thanks to the Cupcake Rides I’ve met so many awesome women who’s main mode of transportation is a bicycle.

Before I organized these rides and met all these amazing lady bikers, however, I only knew a handful of women who biked in the city. And within my close circle of friends in Toronto, I’m still the only girl who bikes regularly in the city.

When I show up to meet my friends somewhere with my helmet dangling from my arm I am met with comments like, ‘I can’t believe you bike in the city. I’m too scared.’ or ‘No way, drivers in Toronto are too crazy. I don’t know how you do it.’

Sadly, these sentiments aren’t exclusive to my group of friends and they probably represent the main the reason why so many women don’t bike in Toronto and North America.

Statistics show that in Toronto roughly only a third (and only about a quarter in North America) of cyclists are women.

Taken from the City of Toronto 2010 Bicycle Count

This cyclist gender disparity is the reason why I started the Toronto Girls’ Cupcake Ride.

I should really create a FAQ page, but in the meantime hopefully these points shed some understanding on why my rides are for women only.

Why are the Cupcake Rides segregated?

  • To encourage more female cyclists to bike in the city.
  • aka to take some Affirmative Action.
  • To create a special ride just for women, much like there are sporting events just for certain groups of people (a person from Europe can’t compete in the PanAm games, and American athlete can’t compete in the Commonwealth Games).
  • To create a ride that is non-competitive and welcoming.
  • To create a ride that allows first time or newbie cyclists to feel comfortable riding on city streets while being sandwiched by more experienced riders.
  • To build female camaraderie within a bike culture that can sometimes have a chauvinistic side

So those are great reasons, but why do we need to encourage more female cyclists to ride anyway?

  • Our roads are clogged with pollution emitting vehicles and our public transit is bursting at the seams, by getting more people to bike we can alleviate the pressures on traffic and public transit ridership plus help to reduce pollution.
  • Strength in numbers! More cyclists on the roads can help create safer bike trips because drivers become more careful.
  • Strength in numbers! More cyclists can strengthen our voice at City Hall.
  • Modest increases in bike ridership could yield major economic, health benefits
  • If you love riding your bike, why wouldn’t you want other people to enjoy this wonderful activity?

I’m sure over time while I mull this over I’ll have more to add.

These are my reasons for creating a women’s only ride, which I wanted to share to counter some of the, at times nasty, comments that I receive from *ahem* guys who feel left out.

And to be frank, I volunteer my free time to organize these rides. As such, I should be able to organize them in anyway I want.

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Sweet Ride 2012: Cupcake Edition!

We are so happy to present the first Sweet Ride of 2012! This ride is Cupcake themed and will happen on Sun, April 22 at 1 pm (which by the way is Earth Day)! (Note: the photo above is from our April Sweet Ride of 2011. Look how happy we all are! You don’t want to miss this!)

Everyone is welcome – so please tell all your friends!

This would be a perfect setting to bring along that friend who wants to ride in the city but is a bit intimidated. We don’t ride too fast and being sandwiched between experienced riders will help that person feel safer. Strength in numbers, right?

Here are the details!

START
When: 1pm
Where: Flour Studio, 883 Eglinton Ave. West

END
Where: Bobbette & Belle, 1121 Queen Street East
BlogTO Review of Bobbette and Belle

ROUTE: We have an amazing route planned that takes us on the Beltline, through Mt. Pleasant Cemetary, zooming down the Moore Park Ravine (be sure and make sure your brakes work!!!) to the Don Valley Brickworks and then down the Lower Don Valley and the Martin-Goodman Trail to Leslieville!

RSVP on Facebook to keep up with any communication we might have for the upcoming ride, or keep on visiting our blogs to keep up to date on all things Sweet Ride.


click on the map to view it larger!

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2012 Sweet Ride and Cupcake Ride Schedule

We’re gearing up for the 2012 Sweet Ride and Cupcake Ride season and Joe and I thought we’d be proactive this year and set dates for the whole season before hand.

While this is a tentative schedule, we’re hoping that nothing will come up and we can stick to the dates below. We’ll be setting up Facebook events for each ride, just like last year, closer to the each of the dates.

Hopefully you can pencil in some of these dates and we can see you out on a ride this year!

April
Cupcake Ride (Women Only)
Saturday, April 7

Sweet Ride (Co-ed)
Sunday, April 22 <- Earth Day!

May
Cupcake Ride (Women Only)
Saturday, May 26

June (bike month!)
Cupcake Ride (Women Only)
Sunday, June 10

Sweet Ride (Co-ed)
Saturday, June 23

July
Cupcake Ride (Women Only)
Saturday, July 21

August
Sweet Ride (Co-ed)
Saturday, August 18

September
Cupcake Ride (Women Only)
Saturday, September 22

October
Sweet Ride (Co-ed)
Saturday, October 13

* Dates are not final and may change!

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