We’re looking for cyclists to star in a streetcar ad campaign about cycling in the city!
We’ll be running streetcar ads in September to “normalize” bike commuting for people who might be hesitant to try riding to work or school. The ads will have photos of Toronto cyclists riding their bikes on city streets, with each cyclist’s first name and a few words about who they are and why they love to ride. The ads will also link to an online toolkit with resources on safe riding and on how to advocate for better local infrastructure and support at work or school.
Photos will be taken the morning of Sunday, July 20, and the evening of Monday, July 21. You must be available, with your bike, for at least one of these dates. Monday will also act as a rain date forSunday.
Interested and available? Please email a paragraph description of yourself to email@example.com by Monday, July 14. We’re looking for a diverse group of people of all backgrounds, ages, and cycling abilities/interests, so please be specific about why you think you’d be a great cyclist to feature!
We’ll get back to you by Wednesday, July 16 about whether you’ve been selected for the campaign. Please note that we are not able to offer compensation beyond a digital copy of the photo we take of you.