I love this. What a great campaign! Let’s get on this #bikeTO!
We just adore exploring Vancouver’s serene streets, separated lanes, and stunning seawall on a bicycle. The beautiful landscape and moderate climate make cycling an easy, year-round activity. We’re not alone, either. Our #bikeYVR campaign features fun and playful photos of twelve Vancouverites – of all ages and abilities – sharing inspiring words on what makes them passionate about riding a bike. Each person in the series has their own reasons to cycle for transport, but they all have one thing in common: an unbridled love for the joy and simplicity of two-wheeled travel.