According to “The American Bicyclist Study: On the Road to 2020,” released in 2012 and conducted by the Gluskin Townley Group, the women of Generation Y represent an important change to who is buying and riding bicycles. To us, this is a clear indication that it’s high time for the bicycle industry to embrace the next generation of bicycle riders, a group that will represent 100 million adults in the next seven years.
The bicycle industry needs to adapt as the market shifts towards a new bicycle consumer: women who use the bicycle as a tool. A tool that serves many purposes and is used for transportation, for exercise, for spending quality time with their children, for stress relief, and, most importantly, for fun.
read full article: Momentum Mag.Wed, Feb 24: Come to the Toronto Bike Awards!