Learn more about BikingToronto and Singer Kwinter

Women Lead the Way For Cycling

According to “The American Bicyclist Study: On the Road to 2020,” released in 2012 and conducted by the Gluskin Townley Group, the women of Generation Y represent an important change to who is buying and riding bicycles. To us, this is a clear indication that it’s high time for the bicycle industry to embrace the next generation of bicycle riders, a group that will represent 100 million adults in the next seven years.

The bicycle industry needs to adapt as the market shifts towards a new bicycle consumer: women who use the bicycle as a tool. A tool that serves many purposes and is used for transportation, for exercise, for spending quality time with their children, for stress relief, and, most importantly, for fun.

read full article: Momentum Mag.

Upcoming Events on the BikeEvents.TO calendar

Sign up for the Biking Toronto Newsletter

Don't have time to check for blog posts here? Get new blog posts in your email! One email per day, max!






Popular Posts Today

  • STUFF: Cleverhood: cycling in the rain and in style
  • PHOTO OF THE DAY: On the phone...
  • NEWS: Ontario’s paradigm shift in cycling policy
  • NEWS: Open Streets: pedestrian Sunday on Bloor off to a plodding start
  • NEWS: Protected Bike Lanes on Eglinton Approved by Public Works
  • NEWS: Province commits $25 million for cycling lanes
  • ELSEWHERE: Copenhagenize - The World's Best Behaved Cyclists are in Copenhagen
  • EVENT: Sat. April 19 - Red Bull "Race the Place" hits Ontario Place!



  • Popular Posts This Month

  • Bikelane Map
  • EVENT: Sat. April 19 - Red Bull "Race the Place" hits Ontario Place!
  • NEWS: Separated Bike Lanes are coming to Eglinton!
  • BlogTO compiles the Best Used Bike Shops in Toronto
  • Celebrate Spring I Bike T.O. Shirt Sale!
  • EVENT: RedBull Race The Place ... Mystery
  • NEWS: Bixi gets new name, operator, prices
  • NEWS: Province commits $25 million for cycling lanes