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Cycling Think & Do Tank: strategies get more people on a bike

How do you get around your city? Do you cycle? Would you like to cycle? What influences your decision?

There have been numerous attempts to encourage a shift towards active transportation and cycling. The most high profile of these have focused on the construction of physical infrastructure such as separated bicycle lanes, bike parking and destination amenities such as change-rooms and showering facilities. Due to tight city budgets and the slow pace of infrastructure development, cities like Toronto have lagged behind other urban centres which have fast-tracked their cycling infrastructure. In spite of this, Toronto has greatly increased its cycling population. A recent Toronto study estimates the increase in the number of cyclists, from 2001 to 2006, to be as much as 30%. While this increase shows positive signs, there is still significant room to grow.

Researchers from the Toronto Cycling Think & Do Tank have been working on the development of A Toolkit to Accelerate the Adoption of Cycling for Transportation. This toolkit takes an original approach: linking behaviour change theory and cycling promotion.

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