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‘i share the road’ Campaign, One Year Later

Great post about the 1 year anniversary of these stickers from The Urban Country:

Just over a year ago, we officially launched our ‘i share the road’ sticker campaign. The idea first hatched when a friend of mine expressed his interest in showing his support for bicyclists by placing a sticker on his car. I thought it was a great idea and we worked together to select a sticker design and a message to promote.

After some discussions, we ended up choosing the following simple wording to promote the campaign: “Be a part of the ‘i share the road’ campaign to voice your support for sharing the road between people in cars and people on bicycles”. This phrase is printed on the back of each of the 25,000+ stickers that have been printed so far.

The message is not meant to be political or divisive. It is a simple message that attempts to promote civility on our streets.

Read the full post: “‘i share the road’ Campaign, One Year Later” on The Urban Country Bicycle Blog .

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