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Curbside Cycle wants to give Don Cherry a Pink Bike

There’s a lot of great stuff coming out of this whole Don Cherry / Rob Ford / Pinko thing.  The shirts we made (which are proving *very* popular!), the buttons Spacing is producing are seemingly just the beginning.

Curbside Cycle is giving Don Cherry the opportunity to *literally* back-pedal by giving him him a custom painted Pashley… a PINK one, of course!

People ride because cars can no longer keep their promise of freedom and autonomy, the bicycle can.  You see, we don’t like the gravy train anymore than those folks in “Ford country”, but you may be surprised by how many Ford supporters ride around each day by bicycle. In other words, the stereotype isn’t particularly helpful and certainly doesn’t unify a city in desperate need of a diverse transportation solution.

So we’d like to take a little egg off your face and allow you to (literally) do a bit of backpedalling. We’d like to give you a bicycle. In a blushing shade of ironic pink, this bike will be customized to your own remarkable style. The bike will be a Pashley from the United Kingdom, a company that has been producing real city bikes for 80 years, and the details will be custom painted by Noah Rosen of Velocolour.  We’re asking the city to choose their favorite Don Cherry pattern (below) whether it be be a Plaid, a floral, or what-have-you. And we’d like you to come by, pick it up in person, and go for a latte with us.

Read the full letter on the Curbside website.

What else can we give Don to thank him for giving us a symbol to rally behind?

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