Nodders talks about what Rob Ford’s election means for the Toronto Cycling Community. Does the “Community” need to re-position itself and move from a “Share the Road!” message to a “More Bikes = Less Cars = Less Congestion” message?
I think that cycling advocates need to seriously consider how they position their messaging in a fashion that is palatable to the anti-cycling establishment. This does not mean to acquiesce to their positions, but to change the context of the discussion in a way that supports the interests of Toronto’s cycling community.
Would we get farther if messaging was based on the underlying message that promoting cycling infrastructure actually benefits vehicular traffic flow and makes for a less stressful driving experience in Toronto? I think we would.
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