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Press Release for Bixi Toronto – ING Direct Sponsorship

Earlier today, we were the first (and the only, still) with the news about the great primary sponsorship arrangement between Bixi Toronto and ING Direct.

Now we bring you the press release announcing this:

Mayor David Miller and representatives from the Public Bike System Company (PBSC) have welcomed ING DIRECT Canada as the primary sponsor for BIXI Toronto, the City’s public bike program that is expected to be launched in May 2011.

“I’m pleased to welcome ING DIRECT as our primary sponsor for BIXI Toronto – a program that will enable us to give people more options to getting around the city while improving our transportation network,” said Mayor David Miller. “This partnership is another example of how we are making Toronto a more green and liveable city.”…

“Public bike systems like BIXI can significantly reduce the cost of commuting and make a healthy impact on our cities and our lives,” said Peter Aceto, President and CEO of ING DIRECT Canada. “We are always excited to help Canadians save their money so being a part of bringing BIXI to the Toronto community is a great fit for ING DIRECT.”…

Regular users of the system will be able to purchase a “pass” for periods of time ranging from one month to one year and will receive a BIXI-key. Members can use their membership cards to take out a bike at any station. For registered users, there is no trip fee if the bicycle is returned to a bike station within 30 minutes. A fee is charged for any trip longer than 30 minutes. An unregistered user can also use the service for a fee.

Full Press release here

Check out our Bixi Toronto Information Page for more info about Bixi!


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