This not only lends a lot of credence to the assertion that a BikeSharing system is viable in Toronto, but that big companies will sponsor it and keep it healthy.
This sponsorship not only puts Bixi Toronto well on their way towards their $600,000 sponsorship milestone they need to achieve by Nov. 30, but will most likely increase membership sign-ups, as Torontonians will see that this thing is serious and *is* going to happen.
Here are a couple photos that the CEO of ING Direct, Peter Aceto, has posted from the Press Conference:
The CBC’s Steven D’Souza also grabbed a photo at the event:
Check out our Bixi Toronto Information Page for more info about Bixi!Wed, Feb 24: Come to the Toronto Bike Awards!