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Video: Are You Invisible to Drivers on Your Bike?

This video has been everywhere over the last couple of weeks – a video from Transport for London that illustrates the need for drivers to be aware of cyclists:

While it’s been everywhere, what I haven’t seen explained is that it is a demonstration of how the human brain works.

Give the brain a task like “how many passes does the white team make?” and the brain will focus on that – seeing but not registering the moonwalking bear.

The point of the video (yes, the point is something other than “wow! a moonwalking bear! that’s funny!”) is too change the task of a driver’s mind from “don’t hit other cars” to “drive carefully, don’t hit other cars, and watch for pedestrians and cyclists”.



$20 gets you a shirt. All taxes and shipping included! (~$30 regularly).

Quantities limited. White colour with navy blue logo. Delivery by Two Wheels Green Delivery (downtown Toronto) and Canada Post.

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