Learn more about BikingToronto and Singer Kwinter

Video: Are You Invisible to Drivers on Your Bike?

This video has been everywhere over the last couple of weeks – a video from Transport for London that illustrates the need for drivers to be aware of cyclists:

While it’s been everywhere, what I haven’t seen explained is that it is a demonstration of how the human brain works.

Give the brain a task like “how many passes does the white team make?” and the brain will focus on that – seeing but not registering the moonwalking bear.

The point of the video (yes, the point is something other than “wow! a moonwalking bear! that’s funny!”) is too change the task of a driver’s mind from “don’t hit other cars” to “drive carefully, don’t hit other cars, and watch for pedestrians and cyclists”.

Upcoming Events on the BikeEvents.TO calendar

Sign up for the Biking Toronto Newsletter

Don't have time to check for blog posts here? Get new blog posts in your email! One email per day, max!






Popular Posts Today

  • PHOTO OF THE DAY: Cyclist in Toronto
  • NEWS: Cyclist killed in Mississauga
  • NEWS: Cyclist killed in collision with transport truck
  • EVENT: Sat. April 19 - Red Bull "Race the Place" hits Ontario Place!
  • EVENT: RedBull Race The Place ... Mystery
  • STUFF: TiGr Lock Review - Momentum Mag
  • Bikelane Map
  • PHOTO OF THE DAY: On the phone...



  • Popular Posts This Month

  • EVENT: Sat. April 19 - Red Bull "Race the Place" hits Ontario Place!
  • Bikelane Map
  • NEWS: Separated Bike Lanes are coming to Eglinton!
  • EVENT: RedBull Race The Place ... Mystery
  • BlogTO compiles the Best Used Bike Shops in Toronto
  • Celebrate Spring I Bike T.O. Shirt Sale!
  • NEWS: Bixi gets new name, operator, prices
  • NEWS: Cyclist killed in collision with transport truck