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Advertise on Biking Toronto

We’re Toronto’s only website about cycling which accepts advertising and that not only puts us in a unique position in terms of offering great exposure to cycling-related businesses, but also allowing those businesses to access our “hyper-focused” audience of Torontonians interested in cycling.

Website:
  • Yearly traffic levels as high as 400,000 pageviews per year
  • Monthly traffic levels as high as 65,000 pageviews per month
  • All blog posts shared on Facebook Page
  • Followers: Over 2,500 fans on Facebook (growth rate: 30 fan per month on average)
  • Reach: Items on Facebook page reach an average 15,000 people per month, or 180,000 per year (Facebook page insights)
  • All blog posts shared on Facebook Group
  • Members: over 1,100 members
  • All blog posts shared on Twitter (@bikingtoronto)
  • Followers: Over 20,000
  • Reach:
  • Tweets reach approximately 12,000 accounts per day (~360K / month; ~4.5 million/year) (tweetreach.com)
E-Newsletter
  • All blog posts shared on e-newsletter
  • Reach: Currently ~175 subscribers
  • Growth: Approximately 25 new subscribers monthly
  • Open Rate: ~32% (twice the industry average – mailchimp.com)
Leaderboard Ad (rate based on $5 CPM) CURRENTLY SOLD OUT

A “Leaderboard Ad” on BikingToronto measures 728×90 pixels and sits at the top of the site.  Your ad will be set up as a “Run of Site” ad, meaning that it will be seen on every page of BikingToronto that has a sidebar (approx. 6000 pages)

  • $60 per month for 3 months
  • $40 per month for 12 months (33% discount)
Big Box Ad (rate based on $5 CPM)

A “Big Box Ad” on BikingToronto measures 250×250 pixels and sits in the “sidebar” over there on the right.  Your ad will be set up as a “Run of Site” ad, meaning that it will be seen on every page of BikingToronto that has a sidebar (approx. 6000 pages)

  • $60 per month for 3 months
  • $40 per month for 12 months (33% discount)
Sidebar Mini Banner (rate based on $2 CPM)

A “Mini Banner Ad” on BikingToronto measures 250×125 pixels and sits in the “sidebar” over there on the right.  Your ad will be set up as a “Run of Site” ad, meaning that it will be seen on every page of BikingToronto that has a sidebar (approx. 6000 pages)

  • $20 per month for 6 months
  • $15 per month for 12 months (25% discount)

Small Box (rate based on $1 CPM)

A “Small Box Ad” on BikingToronto measures 125×125 pixels and sits in the “sidebar” over there on the right.  Your ad will be set up as a “Run of Site” ad, meaning that it will be seen on every page of BikingToronto that has a sidebar (approx. 6000 pages)

  • $10 per month for 6 months
  • $8 per month for 12 months (20% discount)
Our Newsletter ad rates
  • (all taxes included) is based on $5 CPM, subscriber levels and view rates:
  • $100  for 12 months

 

BikingToronto has become synonymous with cycling and environmentally responsible transportation in Toronto and has grown a loyal and influential readership. If you’d like to partner with BikingToronto and reach our audience contact us via ads@bikingtoronto.com and we can co-ordinate an ad campaign to suit your needs.